Online video Ad spending may be what brings the advertising recession out of its recent malaise. According to a recent study by eMarketer (December 2009), overall online ad spending (net of video ads) is expected to decrease by 6 % in 2009 over 2008. Guess what the is the major bright spot? You're right...it was online video ad spending that was expected to increase by $295 million…a 40% increase over 2008.
What can we expect from 2009? Well, not only will 2009 be a good year for online video ad spending, but the growth rate is expected to continue in the 34 – 45% range until 2014. Certainly, much of the growth is attributed to what many feel is the bottom of the economic recession.
n the study, it was further claimed that video ad spending will experience high growth rates largely due video ads moving from website sidelines to center stage. Video ads will ultimately become the main form of brand advertising in the digital arena.
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