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Registration: Executive Events (866.483.0172)
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Wineries Unlimited Announces Details of Wine Marketing Programming:
Thursday Sessions and Friday Workshop
Santa Rosa, California (February 4, 2010) — Wineries Unlimited, the nation’s second largest vineyard and winery conference and trade show, presents two of the most creative wine marketing consultants in the country during two full days of programming:
Slater and Wagner will conduct five hours of sessions on Thursday, March 11 that address the background issues of marketing theory and provide insight of the U.S. wine market.
Building on that foundation during the daylong Friday workshop, attendees will learn how to use a variety of specific tactics and tools as they follow the theme of “Building Community Around Your Brand”. With different production volumes, marketing plans and programs, vintners can determine the most effective means for their specific situations.
“It's important that the wineries are as grounded in marketing and promotion as they are in winemaking and grape growing,” said Slater. “Our goal is that every attendee leaves with marketing knowledge they can use today and five years from now.”
“We start with the basics,” said Wagner, “and then take attendees through every possible practical step to a better marketing and sales plan with tons of specific examples and tactics they can implement today.”
Richard Leahy, program director and East Coast editor of Vineyard & Winery Management, cites three important reasons for Eastern wineries to attend these sessions that relate to the conference theme, “Balancing Quality and Costs for Profit”:
• As U.S. wine consumption rises, and the recession continues, international producers are targeting the U.S. market, and all U.S. producers have to aggressively market to stay competitive.
• Distribution is consolidating and the channel is considered increasingly unproductive for small/regional wineries, putting the emphasis on other channels such as tasting rooms, web sales, and wine clubs.
• Each generation responds to different marketing media and techniques, and wineries should become comfortable with the means of reaching out to various generational segments.
Conference and Trade Show Summary
Wineries Unlimited offers four days of seminars conducted by renowned specialists from the North American wine industry.
The "buyers' trade show" for the Eastern wine industry, Wineries Unlimited offers two days and over 100,000 square feet of exhibitor space on two levels with an estimated 700 exhibitors and 330 exhibitor booths.
Benefiting scholarship programs of the American Society of Enology and Viticulture’
Attendees may take a virtual tour while those 21 and older can register for a variety of packages including “Trade Show only” passes via www.wineriesunlimited.com. Phone registration is available at 866.483.0172 and general information at 800.535.5670.
Official event sponsors include Nomacorc, Pall Food and Beverage, TCW Equipment, Baltimore Glass Decorators, Carlsen & Associates, Arton Etching and Imprinting, and Susquehanna Glass.
Photo:
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