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Follow on Google News | Cost Effective Ways for Reaching Readers OnlineFSB Associates now offers customized online publicity campaigns from 6 weeks to 6 months.
By: FSB Associates “In order to deliver the best results possible, each campaign is always customized and tailored to the book and the author,” says Fauzia Burke, President and Founder of FSB Associates. In addition to the current (and most popular) branding campaign, they have developed new and more flexible services, with fees beginning at just $500 per week. All campaigns include consulting, extensive outreach, timely reports from publicists, and review copy mailings. “With the economy struggling, we found clients looking for less expensive options for reaching consumers,” explains Burke. “Developing more versatile options is our way of responding to the needs of our publisher and author clients.” Branding Campaign The branding campaign is their most popular and successful campaign. This option is a comprehensive plan for fiction and nonfiction titles. Outreach exceeds 700 Web sites and blogs seeking book reviews, article and content features, excerpt placement, interview and guest blogging opportunities, giveaways and more. The most requested plan begins at eight weeks, however, they can customize your campaign anywhere from 6 weeks to 6 months. Timeline: 6, 8, 12 weeks–6 months Fee: $750 per week Content Placement Content Placement works optimally for nonfiction books, as it relies heavily on unique content from the author(s). They will reach out to 300 Web sites and blogs for expert features and guest blogging posts that will highlight your expertise and spread word-of-mouth on the Web. They will require a minimum of 1 and upwards of 6 articles, depending on the length of your campaign. Ideas for articles as well as guidelines are provided by FSB. Content can also include podcasts, videos, and excerpts, edited and Web-ready. Timeline: 6–12 weeks Fee: $500 per week Book Review Outreach With shrinking print reviews, this option is ideal for fiction and memoirs. FSB will reach out to 300 Web sites and blogs seeking book reviews among the book blogging community as well as Web sites relevant to the book. Efforts may also include giveaways conducted by various sites as well as on their own consumer sites and social media networks. Timeline: 8–12 weeks (or more as needed) Fee: $4,500–$7,000+ The FSB Advantage FSB has a well developed database of contacts with over 8,000 Web editors and bloggers, and they pitch one site or blog at a time to tailor the book content to the interests of each site or blog. Promotion on their own Facebook and Twitter feeds as well as consumer sites Written Voices and Smartbooks.com is included in all FSB campaigns. “With 8 employees along with several freelancers all working for a singular goal of promoting books and authors online, we believe we cover the Web better than anyone,” commented Burke. To prove her point, FSB posts their results in real time on their Website. About FSB Associates In 1995, FSB Associates began promoting books exclusively on the Web by creating online awareness for books and authors. Bestsellers and first time authors alike have used their services to find new readers and make a lasting impression on the Internet. They continue to provide the highest quality in online book publicity by specializing in serving the needs of the online readers and changing in pace with the growth of the Web as well as the latest developments in technology. Since their inception, they have promoted over 1,000 titles and developed over 100 Web sites. Follow FSB Associates online: Facebook: http://www.facebook.com/ Twitter: https://twitter.com/ Contact: Olivia Saez, Senior Account Manager FSB Associates Phone 908-204-9340 Fax 908-204-9341 http://www.fsbassociates.com 180 Mount Airy Road, Suite 205 Basking Ridge, NJ 07920 # # # In 1995, FSB Associates began promoting books exclusively on the Web by creating online awareness for books and authors. Bestsellers and first time authors alike have used their services to find new readers and make a lasting impression on the Internet. They continue to provide the highest quality in online book publicity by specializing in serving the needs of the online readers and changing in pace with the growth of the Web as well as the latest developments in technology. Since their inception, they have promoted over 1,000 titles and developed over 100 Web sites. Follow FSB Associates online: Facebook: http://www.facebook.com/ Twitter: https://twitter.com/ End
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