Mydeco.com Hits 1m Visitors And Releases Search Data

Feb. 5, 2010 - PRLog -- Leading furniture and homewares website mydeco.com celebrates its second birthday today having hit over 1 million monthly visits in January. In the two years since launch, the site has become the first stop for UK consumers who are passionate about designing and shopping for their homes; resulting in a 229% annual increase in qualified traffic sent to retail partners.

Nicole Vanderbilt, mydeco CEO said ‘Because we play such a central role in interiors online, we’ve built up a fascinating picture of how the nation is shopping for their homes. 2008 was the year of the accessory, with shoppers looking for affordable ways to make the most of their home – but in 2009 we’re seeing a return to people looking for bigger ticket items like sofa beds and tables’.

Top search terms on mydeco.com in 2008 included curtains, rugs and duvet covers – all affordable ways to update your home on a credit crunch budget, none of which appear in the top ten for 2009. Instead, top searches for 2009 show consumers shopping for more costly items, with dressing tables, desks and floor lamps entering the top ten.  

Nicole comments, ‘We know that people’s homes matter to them - whatever the economic climate. Whether it’s just the right dimmer switch or a beautiful new sofa, changes small and large make can make an important difference.  mydeco.com is a unique resource for consumers, bringing together over 2,000 select retail partners and 5 million products – and we’re confident we’re going to see bigger investment in the home for 2010.’

Nick Moore, Managing Director on The Conran Shop UK, a key partner of mydeco since launch, said “Here at The Conran Shop we’re proud to be associated with mydeco.com, who really are at the forefront of developing new ways to retail online.  Their fresh & vibrant approach has helped to bring good design to a wider audience and is helping customers enjoy shopping for their homes online. mydeco has quickly grown to be a very important part of our business.”

Whilst Dave Harding, Argos online customer acquisitions manager, added: “Argos is delighted to have been an early partner of mydeco.com. The site offers so much more than just comparison shopping; we’ve seen real value in their innovative tools, intelligent search capabilities and the interactive community of home lovers. We’re looking forward to our relationship continuing to go from strength to strength.”

Looking towards the future, Brent Hoberman, co-founder of lastminute.com and mydeco Executive Chairman commented “mydeco.com has come a long way in two years, but the furniture, homewares and interior design industries still have a long way to go to realise the full potential of today’s technology. In 2010 we’re making great progress towards our vision of the ‘web 3.0’ online shopping experience, blending social commerce with smart search, visualization tools and monetization of content through commerce.”


Visit mydeco.com at http://mydeco.com


Supporting data:

mydeco top 10 search terms  2009   mydeco top 10 search terms  2008
1   cushions   1   wallpaper
2   mirror   2   wardrobe
3   coffee tables   3   sofa
4   dressing table*   4   mirror
5   wardrobe   5   curtains**
6   desk*   6   coffee table
7   wallpaper   7   cushions
8   sofa   8   rug**
9   floor lamp*   9   duvet cover**
10   dining tables   10   dining table

Key: *= new in top 10 for 2009.  ** = does not appear in top ten in 2009.

Biggest losers in 2009:
Curtains
Wallpaper
Chair
Wine rack
Sofa bed
Wine glasses
Lighting
Bedroom
Sofa
Headboards

Biggest gainers in 2009:
Modern wall paper
Floor lamp
Pouffe
Tables
Desk
Kitchen
Wall cabinet
Room dividers
Bar stool
Eyelet curtains

-Ends -

For more information
Please contact Jo Casley at the mydeco press office:  press@mydeco.com, 020 3384 1371

mydeco.com is proud to have recently won the 2009 Online Retail Award for the Home & DIY category.

Key website features include:
•   Shopping:  Search the UK’s most comprehensive database of over 5 million home products by price, discount, colour or dimension. Over 2,000 retailers in one easy-to-search online website.
•   3D room planner:  View 150,000 3D room designs and build a virtual model of your room using an easy-to-use tool, and choose from over 60,000 3D pieces of furniture, wallpaper, paints and flooring to visualize how your room will look.
•   Community:  Share creative ideas, ask questions and get expert advice from over 95,000 members simply by registering on mydeco.com.
•   Trends and inspiration:  Get the latest news from the interiors world, read features and trend watching advice, and browse over 3,000 inspiring home images.
•   Buy the look:  View hundreds of inspiring looks from well-known designers, celebrities and even famous hotels.  Tailor the look to your budget and define your own personal style.
•   Shop by style:  From romantic to urban, find hundreds of stylish products in categorised by a range of styles.

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About mydeco
mydeco was founded by the management team behind lastminute.com, one of Europe’s most successful ever online businesses. mydeco.com brings together more than 5 million home ware products from over 2,000 UK retailers. From high-end to high street, mass market to niche, you will find what you are looking for on mydeco without having to trawling the high street.

mydeco.com is proud to have recently won the 2009 Online Retail Award for the Home & DIY category.

About mydeco design board
Co-chaired by style icons, Sir Terence Conran and Philippe Starck, this creative powerhouse consists of experts and innovators from every area of the home, including Tara Bernerd, Kelly Hoppen, Marc Newson and Kirstie Allsopp. These internationally-acclaimed designers offer the benefit of their years of experience and their visions for the future of the design world.