Shazamm Launches Mobile Media Site At ESPN’s Winter X Games 14

PRLog (Press Release) - Feb 04, 2010 -
PAWTUCKET, R.I. – Feb.4, 2010 – Digital thinking agency, Shazamm, today announced the launch of ESPN’s media-resource website, ESPNeventmedia.com, in a mobile-ready environment. The mobile site’s launch was coordinated with the start of Winter X Games last week in Aspen, CO, and will provide users with clear and easy access to all X Games coverage via their mobile device Web browser.

ESPNeventsmedia.com gives media and ESPN staff members immediate access to event guides, results, photos – with captions and credits, press releases, athlete talent biographies and other information in real time. The Web portal’s mobile optimization will add to the versatility of the event information, including anytime, anywhere access without having to return to the media tent or check hard copy schedules.

Over the past 24 months, Shazamm has aggressively moved into the mobile space with recent mobile applications for the real estate market and most notably, Drake Petroleum (Xtra Mart), New England’s largest petroleum distributor. Shazamm’s 10+ year relationship with ESPN (who’s first groundbreaking ESPNeventsmedia.com portal was designed and launched by Shazamm in 1999), in conjunction with their interactive and creative innovations in the mobile space led to ESPN electing Shazamm to develop the mobile ESPNeventsmedia.com.

“Mobile optimization is the next logical step for Eventmedia,” Shazamm CEO Dana Paul said. “The X Games audience is as fast-paced as its athletes, and the demand for information and coverage of the event is even greater. Nothing could meet the need of ESPN, its staff, media associates and audience as quickly, easily or smoothly as a mobily optimized Web solution. We are excited to continue to explore the opportunities growing each day in the mobile market sphere and pass those opportunities onto our clients.”

When ESPNeventmedia.com, which utilizes Shazamm’s Web-based asset management platform, ZMedia™, launched for ESPN’s X Games franchise in 1999, the innovative technology and instant, real time approach to event information access transformed the way ESPN, and many other, sporting events were covered.

Since its introduction, thousands of photographs have been downloaded from ESPNeventsmedia.com and have appeared in print and online in media outlets across the world including The New York Times, the BBC, USA Today, Sports Illustrated for Kids and The Los Angeles Times. Over a decade later, Shazamm and ESPN anticipate the mobile version of the media site will again play a redefining role in sporting information and coverage.


ESPN’s X Games:
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Content Development, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia and Spain.

The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs. For Winter X Games media information, including press releases, logos and additional images from past events, log onto www.espneventmedia.com.

Shazamm:
Shazamm specializes in software development and Web and multimedia design. Clients include ESPN, Brioni USA, American Express, Hasbro Inc., and Field & Stream magazine. For more information, e-mail info@shazamm.net or visit www.shazamm.net.

ZMedia™:
ZMedia™ is Shazamm’s Web-based asset management platform. Originally created for ESPNeventmedia.com,  ZMedia™ today is trusted to manage content for Web sites and other applications for clients including Hasbro, Glenmark Generics, and the Pawtucket Red Sox, among many others. The application continues to evolve and increase in functionality as it is applied to a range of digital formats, and has spawned a series of related applications such as Z-one (for use with kiosks and digital signs).

ZMedia gives users the ability to easily control Web sites and other applications, without requiring knowledge of complex coding or HTML. Through a simple, password-protected interface, ZMedia allows administrative users to easily add, edit and delete content (which can include text, photos, video, etc.).

Atrion Networking Corporation:
In May 2008, Shazamm became a division of Atrion Networking Corporation, headquartered in Warwick, RI. Atrion accelerates business productivity and growth through dedicated focus on clients and with customized technology solutions such as consulting and management services, project management, manufacturer-certified training, carrier services, telephony, equipment procurement and local and wide area network implementation. For more information, visit: www.atrion.net.

Photo:
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