Image Source donates 10% of each sale of their new ‘Volunteers’ Cross-Media Pack to charity

PRLog (Press Release) - Feb 03, 2010 -
‘Volunteers’ is a conceptual collection about social awareness, charity work and giving back to the community. Volunteer workers are shown in a variety of situations representing concepts such as hunger, child mentorship and AIDS awareness in a positive and uplifting way.

Clients purchasing this collection directly from the Image Source website (http://www.imagesource.com) can select a charity through ‘First Giving’ or UK equivalent, ‘Just Giving’, and Image Source will donate 10% of the Gross Sale of the Pack through the global online fundraising organization. First Giving represents hundreds of charities such as the Red Cross, Big Brother / Big Sister, Habitat for Humanity and Action Against Hunger. Customers can choose from a wide range of organizations and give to a personally meaningful cause.

In the past, Image Source has contributed to the efforts of the Compassionate Eye Foundation and charitable events such as the Centrepoint Sleep Out. However, this is the first time a collection has been created about charity, for charity.

Founder and CEO of Image Source Christina Vaughan comments ‘This idea came from one of our Art Directors who wanted our work to be meaningful by giving back to the community and we wanted to extend that opportunity to our clients to be able contribute in their professional life. Through this donation program the ‘Volunteers’ Cross-Media Pack becomes not only a visual, but actual living representation of giving, and we will look into how we roll this out through other collections.’

For further information visit http://www.imagesource.com/IS/C.aspx?VP3=StaticPage%26SP=...