Dylan Barmmer decided to go a different route.
A day after he was laid off by the company he had worked for since 2006, the 35-year-old North County San Diego resident decided to process his emotions and face his fears the best way he knows how – by performing a Random Act of Poetry.
Barmmer was the senior copywriter at the San Diego office of digital advertising and marketing firm Wirestone for nearly four years. He was even featured on the agency’s website, and was a founding member of their Creative Cultivation Committee.
But the recession has forced Wirestone to reduce headcount in drastic numbers over the past year, and Barmmer found himself among California’s booming unemployment ranks on a gray Friday. With his workload steadily declining, Barmmer had begun launching some creative projects through his own company, Word Is Born. One of those projects was Random Acts of Poetry, which he started with local poet and friend Mauricio Flores to bring the power and passion of poetry back to the people in random spots and situations around San Diego.
So just after finishing an inspiring yoga class on Saturday, Barmmer grabbed his video camera and tripod and headed back to his old office, where he performed an impassioned read of his poem “Sweet Release.” Originally written for friends who had lost their jobs, it suddenly took on a more personal meaning – a fact the poet shared with his audience before ending with an improvised rally cry.
Barmmer then used the social media skills he had honed during his time at Wirestone to upload and publish the video online. In addition to posting it on his Facebook account, he broadcast it on his Word Is Born YouTube (www.youtube.com/
Barmmer received many appreciative comments on the video, and job resource site thejobvault.com picked it up, posting it under a category called Surviving Job Loss Videos (http://www.thejobvault.com/?
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Word Is Born is a full-service copywriting and creative consortium based in Cardiff-by-the-