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Canadian Television Sales (CTS), the largest U.S. representative of Canadian media properties, is gearing up for one of the most popular sports events in Canada: the 2010 FIFA World Cup South Africa.
The games begin in early June and will be broadcast live in HD on CBC Television, Canada’s national public broadcaster. Matches will also be aired on Radio-Canada, the French counterpart of CBC, providing complete bilingual services for Canadian fans.
“Soccer is the number one participatory sport in Canada, and the World Cup has an engaged, loyal Canadian audience,” says Michael Custardo, president of CTS. “And as the exclusive U.S. representative of CBC/Radio-Canada’
In addition to airing the games in live HD, one game will repeat each day in prime time (7 p.m. in all regions), and another will repeat during late night (11 p.m. in all regions). All games will be streamed live on CBCSports.ca and will be available online after the game has ended (On Demand). “This is the first time that all games of the FIFA World Cup will be available on conventional broadcast television, the first time they’re fully available in French, and the first time any of the games will be available online to Canadians,” says Custardo. “It’s a tremendous opportunity for advertisers.”
For more information on advertising during the 2010 FIFA World Cup South Africa, call 212-967-1999 or visit www.canadiantvsales.com.
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