Bronxville, New York, Jan. 25, 2010 – Houlihan Lawrence, the largest independently owned and operated residential real estate brokerage firm in Westchester, Putnam and Dutchess Counties, has released an all-new version of its popular Web site, www.houlihanlawrence.com, to give consumers transparent real estate market information, a comprehensive database of property listings, and tools for making smarter home buying and selling decisions.
“Consumers deserve more than gloss and hyperbole from real estate brokers,” said Christopher Meyers, COO of Houlihan Lawrence. “In a properly run residential brokerage, there is no conflict between the interests of consumers and the interests of real estate agents. If you do well by consumers, everyone wins.”
Continued Meyers, “This Web site was built to meet the needs of the people who use it – homebuyers and sellers. This consumer focus is a radical departure from the brokerage norm.”
The consumer-focused site, informed by a decade of research showing the online features that users want most, includes the following innovations:
• New listing features:
o Numerous, large photos.
o Detailed market statistics for town of listing.
o Reviews of local restaurants, shopping and businesses from Yelp and an exclusive partnership with Westchester Magazine.
o Prominent price reduction information.
o Options to schedule a viewing, tour or to contact an agent.
• Expanded home search:
o Search by map, price reduction, MLS number, price range, and town.
• Market data:
o Covers every town in Westchester, Putnam, and Dutchess.
o Includes properties on the market.
o List price to sale price ratios.
o Year-over-
• Virtual agent account:
o Allows users to save, rate, and take notes on property listings.
• Detailed email alerts with market data, recent sales, and price reductions for the area of choice.
In further effort to have a dialogue with clients and provide useful commentary, Houlihan Lawrence launched a content-rich blog www.houlihanlawrenceblog.com this year. COO Chris Meyers sets the tone for the blog and Web site each month with a market overview. Houlihan Lawrence can also be reached on Twitter @HLRealEstate and Facebook.
Please view a video tour of the new Web site on You Tube http://www.youtube.com/
Founded in 1888, Houlihan Lawrence is the largest independently owned and operated residential real estate brokerage serving the Westchester, Dutchess and Putnam County markets in New York. The firm’s 1,200 licensed real estate agents service clients from 25 regional offices and participate in more than 30 percent of the area’s residential real estate transactions. Houlihan Lawrence provides global marketing services through its exclusive affiliations with Christie’s Great Estates, Luxury Portfolio and LuxuryRealEstate.com. To compliment brokerage services with home financing options, Houlihan Lawrence formed Thoroughbred Mortgage, a joint venture with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders. Houlihan Lawrence is the exclusive listing provider for www.westchestermagazine.com. For more information on Houlihan Lawrence, please visit www.houlihanlawrence.com and join the conversations on our blogs www.houlihanlawrenceblog.com and www.guidemehometowestchester.
