On Wednesday, February 24, 2010, Paul Brent will conduct a teleseminar to help artists learn about how branding can help or hinder their art licensing business.
An artist, interior designer and print publisher, he began licensing his art in 1988. Bookmarks, bed linens and insulated barware were among his first licensed products. Since then he has gone on to work with many, many manufacturers and grown his licensing business to be the 94th largest in the world, according to License! Global Magazine's Top 100 Licensor List for 2008 and 2009.
In this hour-long teleseminar, Paul Brent will give artists a step-by-step method for analyzing and establishing their brand and keep it up to date. Artists will learn:
• What to expect from a successful branding strategy over the course of the next 30 days to one year.
• What the 9 most common pitfalls are in both a visual brand and a business brand – and how to avoid them.
• Key strategies of branding to help artists:
• Create and maintain good artist / agent relationships
• Protect their copyright
• Keep their brand fresh in the market place and use their brand to attract attention in the media.
•How to commit to their brand strategy and take the first step.
“To have access to such an established and successful artist’s thoughts and strategies about branding, that you can take and apply to your business,” explains Tara Reed, the teleseminar facilitator, “is such an opportunity!”
