Feb. 2, 2010 -
PRLog -- (Boston, MA) Every online business wants their website to generate traffic and produce sales. For those who have worked on their websites, navigating the search engine landscape is not a trivial task. Gary E. Haffer’s new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (http://www.amazon.com/
Online-Marketing-
Terms-Exposed-
Understand/dp/
1439227470/), will help you understand how to use Google and other Search engines to deliver more website visibility and traffic.
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (distributed by Amazon.com worldwide) is a useful “how-to explanation”
book designed to help those new to Search Engine Optimization (SEO) like managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you’ll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. Readers will also discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors, increase their search engine rankings and boost the quantity and quality of website visitors.
One business owner states, “Our website was basically invisible on the Internet and after reading only two chapters of Haffer’s book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me.”
Another user comments, ”It is obvious that Gary E. Haffer is truly a master of SEO.”
A client states that “Our website was not visible (on page 8). After four months we are on page one with incredible traffic.”
If you were wondering how some websites have all the traffic and you don’t – this is the book that can help!
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts* is available for sale in paperback, online at Amazon.com (
http://www.amazon.com/Online-Marketing-Terms-Exposed-Unde...) and through additional wholesale and retail channels worldwide and as a Kindle book at http://www.amazon.com/
Online-Marketing-
Terms-Exposed-
Understand/dp/
1439227470.
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About Gary E. Haffer
Gary E. Haffer (Email: ghaf123@gmail.com)
currently serves as an Internet strategist, SEO consultant, newsletter advisor, and full -time online marketing consultant. He has optimized over 250 websites, written 500 press releases for small businesses to Fortune 500 companies. He is the former director of the Apple user group at the Boston Computer Society (
http://en.wikipedia.org/wiki/Boston_Computer_Society), has an entry in Wikipedia, Former Director of Boston Interactive, and has served as an advisor for undergraduate and graduate students at Babson College on generating business plans and advertising new products. He has also written productivity and database software for Apple, Inc., IBM, Commodore, and Casio. Haffer has a master's degree in business administration from Babson College and a MSEE from Northeastern University.
