Direct Marketing Agency Media Horizons Names Bruce J. Nathan as its New Chief Financial Officer

Feb. 2, 2010 - PRLog -- Norwalk, CT, – Award-winning direct marketing agency Media Horizons Inc. has named Bruce J. Nathan as its new Chief Financial Officer, effective immediately.

Nathan, who has over 30 years’ experience in finance and accounting, comes to Media Horizons from Weave Corp. of Hackensack, N.J., a high-end designer and manufacturer of custom textiles. During his three years at Weave, his accomplishments included securing a $10 million line of credit at the lowest interest rate in the company’s history, and leading an operational restructuring that produced more than $3 million in savings and a return to profitability.

“I’m glad to become part of the top-flight executive team at Media Horizons, and am looking forward to helping the agency continue on its growth path despite the tough macroeconomic picture,” said Nathan.

“Bruce has demonstrated an ability to help organizations achieve operational excellence in a fiscally prudent manner, including implementation of cost controls, overall process streamlining and management of IT system upgrades,” said Jim Kabakow, president and CEO of Media Horizons. “With his help, Media Horizons will be well-equipped to pursue new business and growth initiatives while continuing to deliver service excellence to our valued customers.”

Prior to Weave, Nathan served as CFO for the Media Group, a direct response firm in Stamford, Conn. He has also served in executive positions in retail, leasing and brokerage firms. Bruce is a CPA and has a masters’ degree in corporate finance from Pace University. He lives in Chappaqua, N.Y.


About Media Horizons Inc.
Media Horizons helps companies cost effectively generate new customers and maximize their lifetime value.  Founded in 1988, MHI is an entrepreneurial, independently owned direct marketing agency that offers a complete suite of services to provide measurable marketing solutions. Our core expertise is in utilizing offline media to drive sales wherever the customer prefers to transact – via website, phone or mail.  Our team excels in Strategy, Research, Media, Creative & Production, Analytics, Customer Marketing, Partnership Marketing and Customer Asset Management.  In 2009, Media Horizons was responsible for generating over 600,000 new customers for our clients. For more information, please visit www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.


Media contacts:
Wendy Marx, Marx Communications
203-445-2850, wendy@marxcommunications.com

Michael O’Brien, Marx Communications
203-377-4047, michael@marxcommunications.com

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Founded in 1988, Media Horizons is an entrepreneurial direct marketing agency based in Norwalk, Conn. It offers a complete suite of services to provide measurable marketing solutions.