(LOS ANGELES, CA) February 2010-- The 3rd Annual Grammy Awards Gold Carpet Post Party produced by IMP Entertainment has quickly become one of the most talked about Grammy event in Hollywood. This year’s event was co-produced by and held at Hollywood's hot spot Boulevard3. The host of the night was Entertainment Mogul Sean "Diddy" Combs who came out in honor of the Grammys and to promote his latest men's cologne "I Am King". Celebrities who attended the event included Sean “Diddy” Combs and son Quincy Brown, Twista (Hip-Hop Artist), Slim Thug (Platinum Hip-Hop Artist), Brandy (Grammy R&B Artist), Ray J (R&B Singer), Lil’ Mama (Hip-Hop Artist/ America’s Best Dance Crew), Mike Shinoda (member of Grammy Award winner Linkin Park), Omar Gooding (Actor), Flo Rida (2010 Grammy Nominee), Quinton Aaron (Blindside), Jason Derulo (R&B Artist), Aaron Carter (Dancing with the Stars), Nicole Lyons (NHRA Drag Racer), Carmit Bachar (former member of the Pussycat Dolls), Adam Rodriguez (CSI: Miami), and many more. Music provided by Clinton Sparks and DJ Coolwhip.
About 'I Am King' - Sean "Diddy" Combs is a record producer, hip hop artist, actor, men's fashion designer, entrepreneur and dancer. He has won three Grammy Awards for his work in music. In November 2008, Combs launched his latest men's cologne under the Sean John brand called "I Am King" dedicated to Barrack Obama, Muhammad Ali and Martin Luther King. In his blog he stated: "There is a black president and it's time for there to be a black Bond". In the same month he unveiled a new Times Square billboard for the "I Am King" line to replace his iconic Sean John advertisement. The giant billboard is currently the largest print ad in Times Square.
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