Brain Powered Buying Behavior Training Kicks Up Sales

Feb. 1, 2010 - PRLog -- With customers tightening their hold on their wallets, both on the retail and business-to-business side, sales and customer service teams are looking for new tactics to increase their success with returning and new customers.

The new training workshop, Brain-powered Buying Behavior, offers a look at sales and customer service from a more psychologically-driven place. Presented by Wendy Moore-MacQueen to groups of sales, customer service and marketing professionals, this training session delivers a good punch at how to recognize your customers' head space and react in the way they want.

"Depending on a person's intellect style, they have natural barriers that could be holding up a successful conclusion to sales, customer service or marketing activities," explained Moore-MacQueen. "We all get trained on features and benefits of our products, but how we use those to make the sales should depend on knowing your customer's intellect style."

According to Moore-MacQueen, intellect styles are a person's preferred method to receive information combined with what inspires them to make a decision.

"When you have the tools to quickly assess the intellect style of your customer," she added, "You can modify your sales tactics to meet their needs. If they are comfortable with you, that's half the battle."

With knowledge on the physical movements and speech patterns inherent in each intellect style, sales people can tailor their presentation to the head space their customer is in at any given time.

For more information, visit www.mormac.ca/keynote.htm .

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About Wendy Moore-MacQueen

Wendy Moore-MacQueen, author of Muddled, meager & messy - Marketing performance repair manual for small business and owner of Mormac Brand Re-engineering, motivates sales, customer service and marketing teams to reach past classic training and delve into the world of brain-powered buying behavior. An energetic and engaging keynote speaker and trainer, Wendy is an award-winning writer, creative director and tactician, Wendy brings over 25 years experience in communication, marketing, sales and customer service to audiences around North America. Her passion and humor inspire teams to personalize the information they learn and immediately use it in their day-to-day lives.From entrepreneurs to multi-national corporations, in both business-to-business and business-to-consumer areas, Wendy has revitalized the worlds of sales, customer service and marketing with results that can truly be measured.