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Follow on Google News | Fair Trade Shea Butter Pioneer Earns Fair for Life Certification by IMOShea Butter Pioneer earns Fair for Life Fair Trade Certification by IMO
By: IMO, The Institute for Marketecology Trade certification to Alaffia, dba Everyday Shea, makers of cosmetic products formulated with a base of Fair Trade Shea Butter. Fair for Life Fair Trade certification is an independent verification of eco- and social- marketing claims. Alaffia was founded by a native of Togo, Olowo-n’djo Tchala, who says “Fair Trade enables communities in Africa to become self sustaining. I grew up in poverty in Togo, and I feel morally responsible to dedicate my life towards empowering West African communities. Handcrafted Shea Butter from wild shea trees is a unique renewable resource that if traded fairly can empower individuals and communities in West Africa. This is why we founded the Alaffia/Agbanga Shea Butter Cooperative in Togo and later Alaffia in North America – to help bring economic and gender empowerment to communities in Togo. Fair for Life Fair Trade certification is important to us, as it independently verifies our empowerment efforts and also helps broaden Fair Trade awareness within our African and North American communities.” Fair for Life was developed as an alternative Fair Trade Certification Program by the Swiss Bio-Foundation, in cooperation with IMO, in 2006. Since then, Fair for Life Social & Fair Trade certification has gained rapid acceptance in worldwide markets, as it offers many complimentary benefits to existing Fair Trade systems. One of these key benefits is transparency. Fair for Life Fair Trade certification transparently verifies fair trade production and trade, as it publishes the results of certification on its website at www.fairforlife.net. During certification, operators are rated on their performance in areas such as trade relations, health and safety, equal treatment and opportunity, social benefits, and environmental issues. To see how Alaffia and other certified companies scored, visit their “Operator Profile”. There you will see that Alaffia USA produces skin care products made primarily from ingredients from Alaffia Togo, a co-operative supporting local communities and shea nut collectorsthrough community projects, paying shea nut collectors above market value, and employing women year-round in shea butter production. When buyers were not ready to pay above market price for shea butter, supporting fair trade wages, Alaffia USA was established to produce shea butter skin care products. Over the years, additional ingredients have been added to production in Togo, subsequently expanding the line of skin care products made in the US. This makes the co-op and finishing facility in the US interdependent, supporting the Togo community in reforestation projects, health care of pregnant mothers and sending donated bikes from the US to encourage rural children to remain in school. To learn more about IMO, visit, www.FairforLife.net or www.IMO.ch, or contact Kerry Hughes at (707) 644-2354 or Kerry@IMO-Control.org (North American Contact) or Anja Ibkendanz at ai@imo.ch (Swiss Contact). To learn more about Alaffia, contact Olowo-n’djo Tchala at tchala@alaffia.com . End
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