To some, this news may sound like the Swansea-based company are moving away from the Online audience. This is not true, as UK Copy have simply added offline press release services to their repertoire, and are aiming to get news stories to both newspapers and the Internet at the same time, while news is still relevant. For companies with a product or service that applies both online and offline, a combined package that caters to both press markets is offered.
“The online audience and the press audience are at different points on the media spectrum.” Says Lucy Wallace, senior writer at UK Copy. “Nobody should be submitting the same press release to both, but instead they should tweak one story so it fits each format and is distributed properly. Our 'online-offline' press release writing package provides both, with a 25% discount.”
Lucy goes on to explain that Search Engine Optimisation doesn't exist in the newspapers. This means there's more freedom with vocabulary and a requirement for genuine news: “Newspapers journalists separate the wheat from the chaff themselves. Our press release writing is now aimed at professional humans rather than search engines robots; it's an exciting time.”
Having written Online content since April 2008, copywriter Lucy Wallace founded UK Copy in 2009 and began expanding the writing formats she and her small team could provide to website owners. Now that UK Copy offers press release writing to those outside of the World Wide Web, it's hoped that the company can continue outsourcing their other services as well, such as article writing and the creation of sales copy.