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Follow on Google News | New Research Report: Customer data: strategic assets for growth and survivalNew Telecom and Computing market report from Ovum: "Customer data: strategic assets for growth and survival"
The key to knowing and understanding customers is building an up-to-date, comprehensive view covering all touch points and interaction history, so the right users are assured of getting the right information on a customer at the right time. That requires a commitment by people to collaborate, the implementation of consistent data governance processes, and the deployment of technology that helps enterprises to consistently implement their best practices for managing customer data. For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: Executive summary In a nutshell Customer acquisition and retention is one of the pillars of success The three ingredients of business success Successful customer retention fuels customer acquisition Enterprises making the most of their customer relationships Closer customer relationships place a premium on good information Most enterprises don't trust their customer data There is too much overlapping and conflicting data Most trust their own customer data but no-one else's Mergers and acquisitions have exacerbated the problem Unfamiliar customer data also an issue as companies partner Timeliness and relevance remain major issues Lack of trusted, timely customer data can jeopardize strategic business goals The building blocks for trusting your customer data Treat customer data as a shared, strategic resource Managing data involves people, process and technology People: line organizations must overcome cultural inertia and turf issues Process: essential for setting the ground rules for managing customer data Technology: key building blocks for implementing data integration processes Vendor analysis Informatica List of Figures Figure 1: The three pillars of successful business Figure 2: Customer, product and asset data is widely distributed among different telco systems About Ovum Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
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