Annie Jennings PR Publicity Expert
What is being a socially relevant expert? An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today. How do you know what the issues are? Follow the news daily, read newspapers, magazines, follow websites such as MSN.com or CNN.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.
Comment on the news using your blog as your "practicing format". Why a blog? Still formal but with less pressure - no one needs more pressure. What you need is PRACTICING commenting concisely on the issues of the day in a conversational tone.
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This mimics the style of a TV or radio show. TV and radios shows like commentary that's focused, concise, to the point. They do NOT want to hear about what happened yesterday, they don't want yesterday's news but they want your fresh and current comments.
Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Don't forget to give your newest, most cutting edge commentary about the issues. After blogging for a few weeks, this skill set, of being next level, will start to happen naturally. You'll be able to spot the new angle, the fresh commentary, the logical next set of conversation points pertaining to the story. As the story progresses, you will develop a rich history of knowledge that will start to set you apart from your competitors and that's good for you. Now, you are able to give better and more meaningful commentary on the issues which leads to more insight into the challenges in your industry.
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Don't forget its all about staying fresh, cutting edge and original. The more you blog the more you will be able to create strong and solid original material because your commentary will be based in your rich history of knowledge following the unfolding of a story or news event. As you create meaningful commentary for your audience you will realize your tremendous talent and appreciate your experience. Understanding that you can help solve problems and that your input is important and meaningful will give you confidence and propel your career to all new levels of success.
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