Despite the snow and ice that brought the UK to a standstill, January was a time for many to fulfill their New Year resolutions by getting in shape and joining a gym.
However, following heavy public spending in the build up to Christmas 2009 and little recovery in the economy, women determined to get fit have turned away from rising gym fees instead preferring to invest in a pair of affordable FitFlops.
Online retailer Fitness Footwear experienced this dramatic change in consumer trends first hand as sales of gym shoes fell while the demand for affordable FitFlops rose dramatically.
“Normally this is a time when people renew their gym memberships and buy a fresh pair of gym shoes to get back in shape for the New Year” said Fitness Footwear MD Luke Barlow.
“But this year FitFlops have become more popular than ever. We’re still feeling the effects of recession, so for many it makes sense to by a pair of exercise sandals for £35 as an alternative to paying £50 a month in gym fees.”
Designed to exercise and tone the legs, thighs and bum, FitFlops have been a huge hit with women since their launch in 2007.
Marketed as ‘the casual flip flop with the gym built in’, FitFlops were created to give women an extra workout while they walk by mimicking the calorie burning effects of barefoot walking by using a large and very soft sole, which is now known as Microwobbleboard TM technology. This technical sole is designed to not only make the wearer walk as if barefooted with more movement in the feet, but also slightly destabilizes the foot, causing muscles in the legs, thighs, bum and core to tighten in order to maintain balance.
The results of wearing FitFlops are part of an everyday routine result in increase leg, calf and gluteal muscle activity and improved muscle tone as well as an improvement in posture. Many wearers of FitFlops have also reported orthopedic relief.
Over four million FitFlops have been sold worldwide and with the patented FitFlop Microwobbleboard TM technology being incorporated into all manner of everyday footwear, FitFlop is quickly becoming more than just a fitness brand by embedding itself into everyday fashion.
While wearing a pair of FitFlops to burn extra calories will never be a complete substitute for a full gym workout, they can be an excellent addition to a healthy lifestyle and provide the perfect solution to convenient exercise in a difficult financial climate.
This week FitFlop launches its 2010 spring/summer collection, complete with exciting new designs and new colours of their classic FitFlop Walkstar, as well as a new men’s range of Dass FitFlops.
The new spring/summer range of FitFlops is available to preorder now from http://www.fitnessfootwear.com/
