Birmingham, AL –Now with the use of social media such as Facebook and email newsletters, the Key West Inn hotel chain with 22 locations across the southeast can compete with national brands at a very low cost.
Since 1989, the family-owned Key West Inn hotel chain has competed for market share against established, national brands. Company president Neal Jackson knows the challenges of growing a brand in this environment. “We have a popular brand with a flexible program, competitive fees, and a strong reservation system. With locations in Alabama, Tennessee, Mississippi, Georgia, and Florida, the Key West Inn chain has grown mostly through word of mouth. Over the last 21 years we have had extremely satisfied franchisees. They recommend Key West Inns to other hotel owners and that has been one of our main avenues of growth.” Even with that success, Mr. Jackson looks to use social media to grow the brand.
Social media has become a key communications tool for businesses looking to engage clients. Key West Inns created a Facebook fan page which created instant results. Mr. Jackson states, “Facebook was a natural fit for our brand, it’s easy to share information, articles, and photos with hotel owners and receive instant feedback."
Other tools such as email newsletters, LinkedIn, and blogs are part of the eMarketing plan. Mr. Jackson states, "It's amazing what we can do with Social Media, and now we can compete with much bigger brands while staying well within our budget.”
The Key West Inn hotel brand is one of the fastest growing hotel chains in the southeastern United States. With highly competitive fees and a powerful reservation system, Key West Inns offers hotel owners an affordable and flexible franchise program . For more information visit www.keywestinnfranchise.com or find Key West Inns, Inc. on Facebook and become a fan.
Contact: Neal Jackson
Neal@keywestinn.net
Phone: 1-205-874-2006
