Wholesale data centre providers are enjoying strong demand for their services. They provide the physical environment for a wide range of virtual (or cloud) services including content creation and distribution, massively multi-player online games, internal IT processes and other latency-sensitive services that have geographically disparate users. This market continues to grow despite the current economic downturn. That dynamic will drive increased competition and consolidation.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Key messages
Data centres have evolved from real estate to offer managed IT and telecoms services
Most data centres are wholesalers even though they consider themselves retailers
Data centre providers need to develop strategies, services and marketing messages for each target customer segment
Economic fluctuations can positively influence business growth
SIs can represent as much as 15% of a data centre's revenues
Survival of the fittest
Differentiation dynamics
Data centre overview
Hosting 'the cloud'
Wholesale data centre strategies
Research methodology
Defining wholesale opportunities
Basic co-location data centres
Real-estate data centres
Value-added data centres
Target customers
Segment-specific service strategies
Carriers
Content creators and distributors
Enterprises
MMOGs
Systems integrators
Service offers and bundles
Building on core skills
General pricing trends
Utility pricing can offer flexibility
Partners help build complementary capabilities
Location dynamics
Incentives for location
Barriers to entry
Buying a way into the market
Competitive environment
Blurring competitive boundaries
Competitive trends and pressures
IT and software-as-
Differentiators
Green IT as a differentiator
Services on demand
Globalised resources
Other differentiators
Regulatory issues
Economic factors
Credit crunch could catalyse growth
Future outlook
Consolidation to peak during 2010-11
List of Tables
Table 1: Interviewed data centre companies
List of Figures
Figure 1: Data centres, services and customers
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
