DHW Marketing Launches Major Legal Marketing Campaign For Premier Southeastern Attorney

Jan. 28, 2010 - PRLog -- Nashville, Tenn. —DHW Marketing, a company specializing in strategic legal marketing and advertising solutions for personal injury law firms, recently launched a major annual direct mail campaign and online marketing for a top personal injury law firm in the southeast.

DHW Marketing calculated results statistics from previous campaigns to optimize the law firm’s budget to reach the correct demographic with maximum efficiency and cost effective ROI. The creative materials were specifically designed to capture the attention of the specific target audience and motivate them to contact the firm.

In addition, an online media campaign including real time results tracking was used to reach the client from another angle. DHW’s legal marketing experience has illustrated that in order to motivate a person to call a law firm, they must see a message a variety of ways. By using an integrated strategy with multiple tactics, research has shown that the campaign will yield higher results versus results achieved using a single one-shot approach.

Don Day, President of DHW Marketing says, “Our experience in direct mail, merged with proprietary data analysis  from previous campaigns gives us 100% confidence in our ability to deliver a cost effective lead generation program for our clients. Real time metrics and tracking combined with our 30+ years experience in direct results marketing has helped drive leads to the firm, while building brand awareness and frequency which increases exponentially with a multi- tiered approach.”

About DHW Marketing:
Combining more than 30 years experience in marketing strategy and direct response advertising, DHW Marketing specializes in legal marketing by creating highly customizable integrated solutions to help generate qualified leads for our clients including attorneys who specialize in personal injury, social security disability, wrongful death, workers comp, truck accidents, motorcycle accidents, FEMA, bankruptcy, divorce and more. Our mission is to provide personal injury lawyers with unique, quality marketing programs to help them become one of the top firms in their market area (DMA). Our full range of customized services includes market strategy, corporate brand and identity packages, integrated advertising campaigns, creative development, media planning and buying, interactive, web site design and optimization, public relations, along with tracking and analytics. For more information, call DHW Marketing at (615) 822-5429 or mobile: (615) 310-8690 or visit us on the web at www.DHWmarketing.com..

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About DHW Marketing:
Combining more than 30 years experience in marketing strategy and direct response advertising, DHW specializes in legal marketing by creating customizable integrated solutions to generate qualified leads for our clients including attorneys who specialize in personal injury, social security disability, wrongful death, workers comp, truck accidents, motorcycle accidents, FEMA, bankruptcy, divorce and more. Our mission is to provide personal injury lawyers with unique, quality marketing programs to help them become the top firm in their market area (DMA). Our full range of customized services includes market strategy, corporate brand and identity packages, integrated advertising campaigns, creative development, media planning and buying, interactive, web site design and optimization, public relations, along with tracking and analytics. For more information, call DHW Marketing at (615) 822-5429 or mobile: (615) 310-8690 or visit us on the web at www.DHWmarketing.com.