Floraqueen Launches A Pioneer Online System To Let Customers Craft Their Tailor-made Rose Bouquets

PRLog (Press Release) - Jan 28, 2010 -
Barcelona, January 26th, 2010 – FloraQueen, one of the best European online leader into international flower delivery, is happy to announce a pioneer sale system during Saint Valentine. Basically, it’s an online application where customers can craft their own flower bouquet, which will be later prepared by our local florist and sent on-time to make prompt flower delivery.

It’s an easy-to-do procedure. First enter the website (www.floraqueen.com), then click on the above area “Create you own rose bouquet”. Once inside, you can select the colour & number of the roses for your flower composition, thus choosing the appearance you like the most (modern, classic or extra-volume). Whenever you pick up a new rose, the system automatically calculates the price of the new-entry bouquet:


Rosa Rueda, who is our web content manager here at FloraQueen, admits that the aim of this new system is “to understand the real needs of our customers, since sending flowers is a subjective matter; however today, thanks to Internet, we can make it possible”.  

FloraQueen is an international flower delivery company based in Barcelona, which cooperates with more than 96 countries. The company has been growing quite a lot in the past months; last year it generated around 90 thousand orders with an income of 6 million euro. FloraQueen works with 20 thousand florists: 1.800 florists are locally based into Spain.