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According to Magna Global VOD will outperform DVR in the US by 2015, reaching nearly 66 million households vs 53 million households for DVR in 2015.
In this flourishing VoD market, Comcast holds the lion’s share in terms of VoD views and revenues. According to Dataxis intelligence estimates, the operator ended 2009 with 18.5 million VoD enabled households compared to 17 million in 2007. These subscribers viewed around 4.2 billion on demand titles in 2009 and 3.8 billion videos in 2008. With a library of around 17.000 titles, Comcast On Demand service generated around 540 million US$ in 2009, compared to 485 million US$ in 2008.
Among VoD operators, Time Warner Cable holds the second position with around 8.8 million VoD enabled Households as of December 2009, and 1.8 billion VoD videos viewed during the year.
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