Engaging Your Brand to Reach Multi-Cultural Audiences: DFW AMA Presents Jimmy Smith, TBWAChiatDay

Jan. 27, 2010 - PRLog -- Dallas/Fort Worth – Jimmy Smith, Group Creative Director for Gatorade at TBWAChiatDay will provide a stimulating, multi-media presentation illustrating his culture-based marketing strategy on Tuesday, February 9th at the SMU - Cox Collins Executive Education Center, Dallas campus.  Known as a “creative extraordinaire” masterminding award-winning campaigns for Nike, EA Sports, Motorola, Snickers and Gatorade, Smith will share his keen understanding of how to identify and connect with different cultural segments through a “Pop Culture” approach.

Following the presentation, there will be an “All-Star Fireside Chat” hosted by Erin Patton, original architect for the JORDAN Brand, author of "Under the Influence," and SMU Adjunct Professor.  Attendees will have the opportunity to discuss current issues and trends in multi-cultural marketing with senior marketing professionals from television, film, radio, advertising, sports and consumer products industries. Jimmy Smith will participate in this interactive discussion along with Monica Neal, VP, Emerging Markets & Partnerships, TNT, TBS, TCM; Clarence Carter, Producer, The Michael Irvin Show, ESPN-Radio/Dallas/103.3; Rodney Woods of Diversity in Promotions, Inc. and Rod Chappell of Grassroots Promotions, Inc..

“SMU Cox Executive Education is pleased to partner with the D/FW American Marketing Association to develop marketing professionals and grow their organization,” remarked Frank R. Lloyd, Ph. D., Associate Dean, Executive Education, SMU Cox School of Business. "Cox Executive Education provides in-depth, hands-on professional development in a high-performance learning environment, and we have a strong track record partnering with organizations to bring them targeted management development resources."

SMU will offer a drawing for two prizes at the event. First prize will be a place in a two-day seminar this spring ($1995 value)—either Master Negotiation or Exceptional Business Strategy. Second prize will be a place in a one-day seminar in the Women in Motion series ($895 value).  

Key takeaways will include:
•   Best practices and strategies for engaging multi-cultural audiences
•   Leveraging social media to connect with the growing “non-general” market
•   The importance of cultural relevancy prior to developing “the plan”
•   Using research to understand what is valued by audience segments

Please join us for this insightful DFW AMA program on Tuesday, February 9, 2010:
6:00 pm   Networking
6:45 pm     Presentation by Jimmy Smith
7:30 pm     Q & A session
7:45 pm     “All-Star Fireside Chat” hosted by Erin Patton

To pre-register, go to:  www.bit.ly/7o5Dm6
Pre-registration: $20/members and $30/guests
At the Door: $30/members and $40/guests

SMU –Cox School of Business, James M. Collins Executive Education Center
3150 Binkley Avenue
Dallas, TX 75205
Maps and Directions:
http://smu.edu/maps/
Parking is available in the garage across the street from the James M. Collins Executive Education Center

Who Should Attend:
Marketing, advertising & brand management; agency & creative; sports, consumer goods and business professionals.

Sponsors: SMU Cox School of Business and The Mastermind Group (TMG)/“Under the Influence”
      

Program partners: The Marcus Graham Project and All-Star Dallas




Jimmy Smith
Group Creative Director,
TBWAChiatDay
Writer, Producer, Author

Jimmy Smith is a Group Creative Director at the ad agency, TBWAChiatDay.  He co-created the “That’s G” campaign for Gatorade, which included one of the most talked about commercials of 2009, “G-Manifesto.”  Directed by Spike Lee, “G-Manifesto” stirred up much debate by featuring current, retired, conventional, unconventional, controversial, famous, infamous, unknown, Black, White, Asian and Latino athletes in one ad.  Smith also co-created Gatorade’s sports and entertainment network, missionG.com.  One of its most successful shows, REPLAY, has been converted into a TV series on Fox Sports Net and a feature film is in the works.


Smith's advertising work has won numerous awards, including Cannes, Clio, Time magazine's "Ad of the Year," British Television Advertising, D&AD, Adcolor, One Show, Art Directors, Communication Arts and an Emmy nomination.  


Erin Patton
Original JORDAN Brand Architect, Author of “Under the Influence”
and SMU Adjunct Professor

Erin Patton is widely regarded as one of the nation’s foremost experts on branding, sports marketing and urban consumer behavior.  As Founder & Principal of award-winning brand management consulting firm, The Mastermind Group (TMG), he has counseled Fortune 500 brands including Motorola, AT&T, Exxon-Mobil, Adidas, Converse, Mercedes-Benz, Ford Motor Company, Coors Light, Absolut and Macy’s in addition to global sports icons LeBron James and Venus and Serena Williams.  

Gifted as a dynamic public speaker he has appeared as an expert on ESPN, CNN, VH1, and Fox News and been quoted in USA Today, Time, Newsweek, Business Week, Wall St. Journal Fortune and Inc. Patton also currently serves on the faculty of the SMU Cox School of Business Department of Marketing as an Adjunct Lecturer. In 2009, he released his first book, “Under the Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports & Pop Culture.”


Monica Neal
Vice President, Emerging Markets and Partnerships
TNT, TBS and Turner Classic Movies

Monica Neal is Vice President of Emerging Markets and Partnerships for TNT, TBS and Turner Classic Movies (TCM).  In her role, Neal leads a team responsible for building consumer-centric, integrated marketing campaigns for acquired and original series to grow each network’s reach and ratings, specifically with emerging markets.  


Clarence Carter, Producer
The Michael Irvin Show
ESPN Radio-Dallas/103.3

March 2006, Clarence joined 103.3 FM ESPN Radio-Dallas. Since joining the local version of the "World Wide Leader in Sports", Clarence has been a SporstCenter anchor on weekends, covered the Cowboys, Mavericks, Rangers, and Stars. He has also been the Producer of Inside Sports Medicine and is currently working as a Producer on The Michael Irvin Show.


Rodney Woods, CEO
DiversityInPromotions, LLC (DIP)

DiversityInPromotions, LLC (DIP) is a unique full-service marketing firm combining general marketing/advertising with sports/entertainment events and diverse suppliers to provide business development and market share growth for clients.


Rod Chappell, President
Grassroots Promotions, LLC (GP)

Grassroots Promotions, LLC (GP) is a full-service experiential marketing strategy firm specializing in the creation, planning, and implementation of targeted programs. The company was founded in 2001 and has since become a strategy and experiential marketing industry leader.


About the D/FW AMA:
The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to:  www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to:  www.marketingpower.com.

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The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to: www.dfwama.com