Recently released market study: The Future of Senior Nutrition

Jan. 31, 2010 - PRLog -- Seniors have emerged as a powerful consumer audience in search of better health and a reduction in disease.  Seniors are not only concerned about their health but are also willing to modify their diets to improve there health. Their needs are unmet by current functional food offerings, presenting a tremendous opportunity for food and beverage marketers.  

The market for senior products continues to grow with the tremendous increase in this population worldwide and the projected increased incidence of age-related diseases. However, some previous attempts at targeting products to this demographic group have failed due to a lack of understanding of the Senior group. It is crucial that marketers understand the attitudes, values and behaviors of Seniors and products are backed by proven efficacy, trusted regulation and effective communication strategies.

Key features of this report

* Country analysis showing senior growth as well as projected rise in disease.
* Rising healthcare costs are prompting seniors to look for ways to avoid chronic disease.
* Distrust in pharmaceutical drugs has prompted consumers to become more cautious about the drugs they take.
* •Analysis of the major factors that influence seniors' food and beverage choices.

Scope of this report

* Understand the functional food market for Seniors and future potential of specific products.
* Inform your product development and marketing departments by prioritising the top functional ingredients and products for Seniors.
* Evaluate whether you should be looking beyond your current product portfolio for future opportunities.
* Prompt your marketing and NPD teams with product and marketing ideas from around the world.

Key Market Issues

* Seniors account for over a fifth of all food and drinks spending globally, equivalent to spending of $741bn in 2006. Demographic tends will ensure that this group continues to grow in importance in the future.
* Seniors are interested in health and more likely to act on health concerns than younger age groups - increasing their propensity to purchase healthy and functional foods.
* Seniors have major spending power and are experimental in their product choices and open to functional foods.

Key findings from this report

* The entire packaged food and drink category is set to grow at a rate of 3% per year on average.
* Seniors account for over a fifth of global consumption of packaged food and drink sales.
* Low growth and intense competition has increased the amount of research and development put into new products.
* An effective regulatory system will enhance consumer trust.
* Gastrointestinal products are among the top functional products worldwide though there is significant room for growth in this category in the U.S. and this category is wide open for future growth from the Senior segment of the market.

Key questions answered
1. What strategies should companies use to better understand the Senior market?
2.  How can companies accurately market their product to Seniors?
3.  What factors make Senior consumers choose a functional food?
4.  What are the most exciting ingredients with tremendous future growth potential?
5. Is there any overlap between functional foods and pharmaceutical drugs?

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/47282_the_future_of_senior_nut...

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