Online Revolution and Recruitment Advertising White Paper
Dallas, TX. (January 26, 2010) —
Regina Caffey, Partner at Wave Integrated Marketing Solutions, (a leading marketing solutions provider that combines the time-tested methods of traditional media with the evolving resources of Web 2.0) has written Online Revolution and Recruitment Advertising. This WhitePaper provides insightful information regarding online marketing in the recruitment industry.
Summary of White Paper:
Job Boards and online advertisements (online media) are the help wanted print ads of yesterday, and 75 percent of job seekers are searching for jobs online.
Accessed directly or through search engines, general job boards reach the largest number of candidates and ultimately provide the most hires. Niche job board sites, while somewhat higher priced, have proven more successful for specialized jobs requiring highly skilled candidates.
The shift from print to online media began in 2003 during the recession and has inexorably altered the landscape for all forms of advertising — including help wanted, or recruitment advertising. Over the past four years, this shift has accelerated tremendously, and online media is the primary vehicle for recruitment advertising efforts today and will likely remain so for the foreseeable future.
Recent surveys conducted in 2006 by ERE Media Inc. (a preeminent source of information for recruiters and HR professionals on the Internet), Booz Allen Hamilton (a leading global consulting firm) and Direct Employers Association (a not-for-profit consortium which promotes the use of recruitment technologies)
• Approximately 60 percent of all hires come from online job searches
• The remaining 40 percent come from a variety of diverse sources
In these studies, recruiters and human resources leaders found general job boards, niche job boards and online advertising to be successful and cost-effective means of finding and hiring workers for all types of employers. Online media can be tracked as no print ads ever could be, which makes it much easier for employers to monitor the effectiveness of the dollars spent on recruitment advertising.
For the foreseeable future, the use of print advertising will continue to diminish because it will remain difficult to justify its cost and return-on-investment. But some employers will continue to include print advertising in their media mix for building brand awareness.
The Online Revolution and Recruitment Advertising White Paper conveys Wave’s Point of View (POV) relative to online media. Online media has become the primary and most cost-effective method to reach both active and passive job candidates, even in healthcare, an industry that has traditionally used print adverting as the primary media for recruitment advertising.
To request a copy of the Online Revolution and Recruitment Advertising White Paper, please visit Wave Integrated Marketing Solutions at www.waveims.com or contact Regina Caffey at regina.caffey@
About Wave Integrated Marketing Solutions, LLC
Your candidates have more power than ever. Through user generated content on online social networks like Facebook, video sites like YouTube and micro-blogs like Twitter - feedback and opinions about your products and services travel the world in an instant. At Wave, we combine the time-tested methods of traditional media with the evolving resources of Web 2.0 to create recruitment advertising programs with universal appeal and unparalleled impact.
Wave focuses on Employment Communication to provide traditional and non-traditional strategic recruitment marketing and advertising campaigns and solutions.
Wave assists companies in recruitment advertisement and marketing areas to include social media strategy and planning, how to utilize Web 2.0 tools such as social networks, blogs and video, and how to maximize a budget with integrated offline and online recruitment campaigns. Wave also specializes in search engine marketing programs such as Google/Yahoo, search engine optimization, pay per click, online behavioral targeting, brand development and discovery, web design and development and organic/holistic approaches to reach and energize your potential candidates.
Contact:
Regina Caffey
Wave Integrated Marketing Solutions
214-379-7470
regina.caffey@
