Dr. Andrea Simon as Featured Guest on Popular Blog Talk Radio show, ‘Hey Marketing Genius’

Jan. 26, 2010 - PRLog -- Little Falls, New Jersey. Dr. Andrea Simon, a nationally renowned expert, consultant, and speaker on change management appeared as a special guest on Verasoni’s popular blog talk radio show, ‘Hey Marketing Genius’, hosted by Abe Kasbo. Andrea is also the President of Simon Associates, a management consultants firm which offers idea generation, business consulting based on innovation, and change support.

On Monday’s radio show Dr. Simon and the host of ‘Hey Marketing Genius’, Abe Kasbo, discussed the rapidly changing media environment and how businesses must adapt to better position themselves for growth. They dynamic duo frame their discussion around a recent article in Forbes magazine that explores ‘The New Normal’.

Dr. Simon discusses her perspective on business in the US and around the world, and the new competitive environment resulting from “The New Normal,” in business that is dictated by both the recent economic downturn and the rise of the Internet. Dr. Simon also provides listeners with profound insight into why we are so resistant to change, and how to conquer this fear and profit from it.

To listen to the show visit http://www.blogtalkradio.com/heymarketinggenius

To learn more about Dr. Andrea Simon visit http://simonassociates.net

To learn more about Verasoni visit http://verasoni.com

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Verasoni Worldwide, (www.verasoni.com) based in Little Falls, New Jersey, is a fiercely independent and diversified strategic marketing and public relations firm.