A subsequent study of 1,347 British employees found that IT workers are the most adventurous in the UK, with 37% having gone on an adventure-based experience day in the last year, prompting intotheblue.co.uk Marketing Manager Rob Holmes to liken the results to ‘Superman Syndrome’.
Intotheblue.co.uk noted a correlation between the least active workers on a day-to-day basis and the ones most likely to book more adventurous experience days.
The study also found that, perhaps unsurprisingly, IT workers were the most likely to play videogames, with 81% admitting to being regular players.
The most popular videogame genre with IT workers was first person shooters, with 43% saying it was their preferred type of title. This fact mirrors the popularity of the paintballing and survival experience days with IT workers, according to intotheblue.co.uk.
Here is the list of the top ten most adventurous workers in the UK, by percentage of those who had been on an adventure activity in the last year:
1. IT workers – 37%
2. Marketing – 33%
3. Receptionists – 26%
3. Administrative workers – 24%
4. Checkout operators– 22%
6. Customer services – 19%
7. Salespeople – 18%
8. Hairdressers – 16%
9. Retail workers – 14%
10. Shop attendants – 13%
Of the IT workers who had booked experience days for themselves or been bought one, 71% said they enjoyed the fact it was such a polar-opposite experience when compared to their day to day life.
Rob Holmes, Ecommerce & Marketing Manger of Intotheblue.co.uk said,
“At first glance, it would seem that IT workers are developing themselves an army of super covert, gun-capable soldiers! I put it down to Superman Syndrome – where, by day, UK workers are mild-mannered employees, but outside of work, they take on a whole new, more adventurous persona.
“We noticed a huge rise in bookings of the more adventurous, survival-based experience days from offices, and thought it’d be really interesting to look at why this must be. There’s definitely a correlation between workers who are more sedentary throughout the day and those most likely to book more active experience days outside of work!”
Link - http://www.intotheblue.co.uk
For any more information on www.intotheblue.co.uk contact Gabrielle Lofthouse on 01452 348211 or email on firstname.lastname@example.org or on Twitter @Gabriella_PRowl
The website was launched in 1996 as only an Air Activity Gift Voucher site
www.intotheblue.co.uk offers over 600 experiences, including skydiving, tank driving, beauty spa experiences, water sports experiences and many more. This is a simple to use internet based business that prides itself on its customer friendly approach.