The online music service Napster and the Leon Verres Luxury Group, one of the worldwide leading independent selling groups of high-quality fashion- and luxury goods, have announced the commencement of a strategic alliance today. From now on the two companies want to unite their strengths for the execution of joint lifestyle-projects and in this way they want to provide an attractive added value for their customers.
“Leon Verres is considered as a real trend setter concerning lifestyle, just like Napster in the online-music sector,” says Bettina Maul, Marketing Director Europe, Napster Germany. “Due to the cooperation we will be able to make our offers even more appealing and at the same time we will be able to gain access to a new target group.”
"Leon Verres and Napster are strong brands. We will combine these strengths and we want to enter into a long-term cooperation,”
At the commencement of the cooperation, the Napster users will have the chance to win pure luxury: Leon Verres donates a bottle of the "Le Billionaire Champagne" gold version, which is worth 800€! Additionally, 50 champagne vouchers, each amounting to 100€, will be raffled off. Furthermore, the Leon Verres Luxury Group plans to promote a number of artists as well as to produce their songs and Napster will be used as distribution channel for the newcomers’ music. News concerning the designer’s entry into the music business can be found periodically on www.leonverres.com or via Twitter (http://twitter.com/
