ExactTarget Partners with World Leaders – SAP, Oracle and ATG

PRLog (Press Release) - Jan 26, 2010 -
On demand email marketing and one-to-one marketing provider ExactTarget today announced that it has entered into new partnerships with Oracle, SAP and ATG to develop seamless integrations aimed at streamlining business operations for its mutual clients.

Developed on ExactTarget’s Extensions Network, the new integrations add to the company’s a catalogue of more than 50 integrations with global technology platforms including Microsoft Dynamics CRM, Salesforce.com, Omniture, Coremetrics and Webtrends.

“Today, marketers need the ability to pull data from all of their marketing technology systems smoothly to increase the effectiveness of their one-to-one marketing campaigns,” said Peter McCormick, ExactTarget’s general manager and co-founder.  “By building the ExactTarget Extensions Network, we’ve created an online catalogue of certified integrations that provides marketers with a single source for all of their one-to-one marketing technology needs.”

ExactTarget will integrate its on-demand messaging platform with the ATG Commerce Suite to enable marketers to automate and personalise the full lifecycle of customer communications including: email product recommendations, shopping cart abandonment follow-ups, order confirmations, post-purchase review requests and other one-to-one communications.

“ExactTarget’s customers can leverage ATG’s personalisation platform, optimisation services suite and the recommendation engine to truly create closed-loop targeting and communications,” said Bill Zujewski, ATG’s vice president of product marketing.

ExactTarget will also integrate its on-demand messaging platform with Oracle CRM On Demand and SAP CRM to enable organisations to automate and personalise the full lifecycle of customer communications.

Designed to provide software developers with a venue to build, test and prove integrations with the ExactTarget platform, its ‘Extensions Network’ has grown to become one of the industry’s largest collection of certified integrations between an email service provider and supporting technologies which includes CRM, Web analytics, Web content management, on-site search, surveys and product recommendations.

“ExactTarget is proud to provide the most open, flexible and scalable partner integration framework in the email and one-to-one marketing industry,” McCormick said.  “Extensions Network Partners are a critical component to the successful one-to-one marketing initiatives of our clients and we are pleased to have such a world-class roster of partners.”

For a full list of ExactTarget Extensions Network partners visit: www.extensionsnetwork.com


About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.  For more information, visit www.exacttarget.co.uk.

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Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net  / sean@octopuscomms.net
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com