Innovate and Die: Six ways to fail at innovation

Jan. 26, 2010 - PRLog -- Paradoxically, the crisis has just made innovation a company-wide imperative – but what are the pitfalls of driving innovation? Here are the six major mistakes managers make when trying to make their teams, departments or companies more creative.

But what kind of innovation is feasible? The current conditions give managers few options other than the most basic one: to work with the people they have. They must, in our terminology, learn how to become Innovation Architects for their teams, departments and companies, creating a space that allows their people to unleash their creative potential as part of their regular jobs.

However, the path to a more creative culture is a treacherous one, and many attempts at making innovation happen fail spectacularly, leaving a wake of wasted efforts and frustrated employees.

IESE Business School will offer in New York City from May 5th to May 6th, 2010 the program The Innovation Architect: Creating Breakthrough Companies. http://www.iese.edu/cbc

This course will change the way you think about innovation and creativity in your organization. The course is a highly intensive two day immersion in the issues of moving from one-off initiatives to developing a culture of continuous innovation.

For further details or information please contact us at sfp@iese.edu

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Short Focused Programs are designed to offer managers new insights in the most relevant business topics and provide an immediate impact on both personal development and company performance.