Haim Oren, new CMO by TBK Consult
TBK Consult has grown from just one office in Copenhagen in 2003 to 21 offices in 2010 and become an international consulting & business development company helping software companies all over the world with the challenging task of generating international growth. In order to further strengthen the TBK brand and expand the representation in existing as well as new markets, Haim Oren has been appointed Chief Marketing Officer.
“TBK Consult is the only management consulting company in the world focusing on helping software companies with international growth by providing them with a robust set of business development services”, says Haim Oren, TBK Consult Israel. “The software industry is unique and “the rules of the game” are so different to those of other industries. The TBK group consists of senior consultants each with many years of operational experience with leading int'l software/IT corporations in marketing software to the international markets. Our value proposition to the software industry is our instant understanding of the individual client’s own value proposition and value chain plus our ability to optimizing their international go-to-market strategy and implementation. TBK partners have substantial experience with numerous similar projects and our worldwide company representation provides instant value to clients' globalization efforts”.
The software industry is made up of thousands of small to medium sized companies and only very few big players. And even the big players are often depending on their ability to grow an army of small and medium sized Value Adding Resellers, Independent Software Vendors or others to bring their solutions to as many customers as possible. The needs for business development assistance in the software industry are obvious, as most companies are young and lack the marketing skills and local resources associated with international market penetration. However, the ability of the consulting service provider to translate the analysis and findings into practical actions, which can generate short-term business and profit, is probably more urgent in the software industry than in any other industry. TBK Consult has developed the GROWTH methodology, which is addressing exactly this need and represents a much more practical and action orienting consulting approach, than what is normally associated with the concept of consulting.
“Technology and/or patents alone do NOT determine the barriers to entry and the window of opportunity for most companies in the software industry. What matters is their ability to create market share in the shortest span of time, which will define the market standard and automatically bring in more business,” says Hans Peter Bech, Founder and CEO of the TBK Consult Group. “Internationalization is not about subsidiaries and resellers, it is about recruiting and creating satisfied customers, which can be used as references to recruit additional satisfied customers. Yes, there may be subsidiaries, resellers, system integrators or other players involved, but the focus must be on winning the customer and solving his “pain points”. Haim Oren, who is managing our business in Israel, is challenged daily by a very pragmatic and ambitious entrepreneurial environment, and has the concept of practical business development consulting as a DNA. The TBK Consulting group has been very fortunate winning Haim Oren for the position as group CMO.”
