Trends in the marketing industry are changing...Can JTM Solutions keep up?
Offering the personal handshake and personal assurance many companies cannot afford in the current climate, JTM Solutions aims to set itself apart from rivals in the Marketing field, however could this be a downfall for this already successful firm?
Industry trends and predictions point to the future of Marketing flourishing in the virtual world rather than traditional methods. The annual spend on online advertising has been steadily rising since 2000 and nowhere more than in the USA and the UK. The Online Advertising Revenue in the United States had jumped dramatically from $7.13billion to $21.21billion in just 5 years ,*and this trend looks set to continue well into 2010 and beyond as the Recession tightens firms purse strings and trims their advertising budgets further. Online Advertising is a proven way to reach a mass global market in a cost effective manner, something the managers of cash strapped Marketing firms see as a top priority. However, manager of JTM Solutions, Josh Peace is confident traditional marketing values and practices still have a considerable place in today’s market.
“I do not doubt the success of Internet Advertising and its many merits, but I believe this depends on the company’s aims and objectives. If its quantity you’re after, mass distributed emails and pop ups on popular sites are perfect to reach as many individuals as possible in a short space of time, however, I feel we offer our clients real quality,” Says Mr Peace. “Each customer who has spent time with anyone in my company, from a junior representative all the way through to me or another member of the management team, knows the benefits and the details of the companies we represent and their products. It’s a simple matter of what you feel works best for you. Are you more likely to remember an advert which pops up whilst browsing on eBay, or a presentation handled by a representative knowledgeable about the company and their portfolio? Are you going to learn more from the email in your Spam folder, or the brochure presented to you by a real person? An approach offering a tangible resource can prove wonders for its affect on the customer’s memory!”
“JTM Solutions look to offer our clients the highest quality service we possibly can and our unique mix of cutting edge and traditional marketing approaches can help us achieve this. Major clients come to us looking for an affordable, personal touch and high levels of customer acquisition, something we will continue to provide through 2010, into 2011 and beyond”
*Figures sourced from Grabstats.com http://www.grabstats.com/
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If you are considering a career in a fast paced marketing environment, please forward your CV to careers@jtmessex.com
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JTM Solutions, Essex is a Marketing and Sales Company based in Colchester. Working closely with clients and representatives alike we are able to increase brand awareness and customer acquisition for our clients. For further information on services we offer existing and potential clients, please email info@jtmessex.com
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