CNBC
When Customersatisfaction.com's President Dr. Gary S. Goodman tests a new product or service, the first thing he does is fashion a good, workable telephone script to sense the strength of the market.
Yesterday, he did that and ran into the typical obstacles, including, as he says: "Call screeners that are missing a few dozen I.Q. points, voice mail, and of course, my share of outright rejections."
Even though they were being serenaded by this best-selling author of REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE, some listeners simply snapped, "I wouldn't be interested in that!"
Goodman just laughed and laughed his way to the next call, and to the one after that.
And as he guffawed outrageously, he says, "I felt wonderful. The negativity I encountered was met with the best of all possible emotions--in a word--joy."
A relative of his, an older and wise sales veteran, declared: "Anyone that loses and laughs is an IDIOT!"
"That attitude earned him a heart attack in his late 30's," Goodman warns.
Laughter is, as they say, a wonderful tonic, and you simply must try it, Goodman maintains, especially if you are offering a vital product or service. "After all, if people are rejecting something prematurely, an item that will actually help them to fulfill their goals, gee that's ludicrous"
And seriousness is the wrong reply.
"Put a smile on your lips and a chuckle in your voice. Share your chagrin with them. Don't hold it back," this popular radio and TV expert commentator advises.
"When they hear you laughing, they may realize their folly. Even if they don't you will have left that conversation on a high and cheerful note. Believe me, everyone deserves that, above all, you!" he points out.
Dr. Gary S. Goodman can be reached at: gary@customersatisfaction.com or at (818) 970-GARY (4279).
Photo:
http://www.prlog.org/
