In collaboration with analysts from Ovum's Consumer Technologies business unit, in this brief Ovum's Media and Broadcast Technology team outlines the key changes in the industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for media and broadcasting companies as well as providers of technologies and services.
Scope
* This brief outlines business issues and technology enablers that are expected to affect the media and broadcasting industry during 2010.
* The report covers developments in North America and Europe.
Highlights
2010 will be another year of creative destruction for media, as traditional sectors such as print and broadcast attempt to relocate, retain and monetise their audiences online. As the media sector sees continued disruption and volatility, Ovum has identified several key business trends.
Technology will continue to be at the heart of the media landscape. Vendors, enterprises and entrepreneurs will continue to innovate to develop proprietary technologies to deliver strategic and operational advantage.
Reasons to Purchase
* Understand the key operational trends to watch during 2010.
* Gain insight into the technologies that media and broadcast companies must either invest in or extract more value from in 2010.
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Report Table of Contents:
Overview
CATALYST
SUMMARY
OVUM VIEW
analysis
BUSINESS TRENDS AND TECHNOLOGY ENABLERS
STRIPPING OUT COST AND GEARING FOR CONTINUED VOLATILITY IN 2010
Opening up multi-channel distribution while slashing operational costs
BROADCAST MOVES TOWARDS A TWO-WAY AUDIENCE RELATIONSHIP
Over The Top rises to the top
Recalibrating audience measurement
CE vendors move into OTT
3D: star or starlet?
TRAD MEDIA MAKES IT PERSONAL - CONTENT MERCHANDISING TECHNOLOGIES TO SEE GROWTH IN 2010
Building relationships - semantic indexing and image processing
Targeting behaviours
PUTTING UP THE PAYWALL: TRADITIONAL MEDIA TRIES TO SOLVE ITS ECONOMIC CRISIS
Micropayment platforms to see demand growth in 2010
Swallowing the tablet - Apple's great white hope for news
ACTIONS
TECHNOLOGY RECOMMENDATIONS FOR ORGANISATIONS IN THE MEDIA AND BROADCAST SECTOR
Maintain operating margins through workflow automation and integration of production and enterprise management functions
Personalise content services to relocate, retain and monetise audiences
Differentiate closed distribution platforms
Diversify out of reliance on advertising revenue
RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES
Deliver cost reductive and process streamlining solution
Vertical media technology silos will weaken
Strong ROI for content merchandising
Managed services will become an increasingly important aspect of the solution proposition
APPENDIX
DEFINITIONS
METHODOLOGY
FURTHER READING
LEAD AUTHOR
CONTRIBUTING AUTHORS
OVUM CONSULTING
DISCLAIMER
About Datamonitor
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About Fast Market Research
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