Study Just Published: South Africa Consumer Electronics Report Q1 2010

PRLog (Press Release) - Jan 24, 2010 -
South Africa's domestic consumer electronics devices market, defined as including computing devices, mobile handsets and video audio and gaming products, was estimated to be worth around US$5.7bn in 2008. Despite current economic headwinds, this is expected to increase to US$ 8.8bn by 2013, driven by rising incomes, growing affordability, new technologies and rising computer penetration. Computers Computer hardware accounted for around 66% of South African consumer electronics spending in 2008.  BMI projects South African domestic market computer sales (including notebooks and accessories) of US$3.97bn in 2009, up from US$3.83bn in 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 11%, with notebooks and netbooks accounting for about 40% of sales. AV Devices AV devices accounted for around 14% of South Africa's consumer electronics spending in 2008. South Africa's domestic AV device market was estimated at US$759mn. The market is expected to grow at a CAGR of 15% between 2008-2013, to a value of US$1.3bn in that year. Mobile Handsets Mobile handset sales accounted for around 19% of South Africa's consumer electronics spending in 2008. South African market handset sales are expected to grow at a CAGR of 9% to US$1.5bn in 2013, as mobile subscriber penetration reaches 120%. The replacement market will be increasingly important, with growing niche demand for PDAs, smartphones and 3G handsets.

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-  http://www.fastmr.com/prod/43478_south_africa_consumer_el...

Report Table of Contents:

Executive Summary
- SWOT Analysis
- South Africa Consumer Electronics Market SWOT
- South Africa Political SWOT
- South Africa Economic SWOT
- South Africa Business Environment SWOT
- Business Environment Ratings
Table: MEA Consumer Electronics Business Environment Ratings
- Consumer Electronics Market
- Computers
Table: Computers - Demand
- AV
Table: AV - Demand
- Mobile Handsets
Table: Mobile Handsets - Demand
- Consumer Electronics Industry
Table: South Africa Distributors For Leading Brands
- Local Companies Monitor
- Amalgamated Appliances (Amap)
- Sahara Computers
- Industry Forecast Scenario
- Consumer Electronics Market
Table: Consumer Electronics Overview
- Government Authorities
- Industry Developments
- Macroeconomic Forecast
Table: South Africa - Economic Activity
- Competitive Landscape
Table: Nokia Mobile Devices Volume
- BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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