Datamonitor's Global Air Fresheners industry profile is an essential resource for top-level data and analysis covering the Air Fresheners industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer and/or brand
* Also features market breakdown by distribution channel
Market Definition
The air fresheners market consists of continuous air freshener, electrical air freshener and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.
For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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Report Table of Contents:
TABLE OF CONTENTS
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 S.C. Johnson & Son, Inc.
8.2 Reckitt Benckiser PLC
8.3 Sara Lee Corporation
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Appendix
11.1 Methodology
11.2 Industry Associations
11.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Global Air Fresheners Market Value: $ billion, 2004-2008
Table 2: Global Air Fresheners Market Volume: Units billion, 2004-2008
Table 3: Global Air Fresheners Market Segmentation I: % Share, by Value, 2008
Table 4: Global Air Fresheners Market Segmentation II: % Share, by Value, 2008
Table 5: Global Air Fresheners Market Share: % Share, by Value, 2008
Table 6: Key Facts: S.C. Johnson & Son, Inc.
Table 7: Key Facts: Reckitt Benckiser PLC
Table 8: Key Financials: Reckitt Benckiser PLC
Table 9: Key Facts: Sara Lee Corporation
Table 10: Key Financials: Sara Lee Corporation
Table 11: Global Air Fresheners Distribution:
Table 12: Global Air Fresheners Market Value Forecast: $ billion, 2008-2013
Table 13: Global Air Fresheners Market Volume Forecast: Units billion, 2008-2013
About Datamonitor
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