New Report: Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010

Jan. 23, 2010 - PRLog -- 2009 was a tough year for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? The 'Enterprise Technology Trends in 2010' report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.

Key features of this report
* Independent survey data of CIOs from organizations working in different vertical sectors and geographic regions
* Secondary research from analyst sources, annual reports, company materials and press articles
* Breakdown of enterprise IT spending forecast for 2010 by geography, vertical and sizeband

Scope of this report
* Gain insight into the 10 key technology trends affecting enterprise IT spending in 2010
* Identify key areas of innovation and new market opportunities in 2010
* Tailor sales and marketing messages to meet enterprise expectations
* Identify competitive threats

Key Market Issues
(1) Mashups/DIY IT: By 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession.
(2) Virtualization: In 2010, virtualization will continue to to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth.
(3) Collaboration: The launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications.

Key findings from this report
(1) 34% of organizations are increasing their IT budget in 2010 - however, this increase is less than we have seen in previous years.
(2) The IT spending outlook for North America is more bullish than it is for Europe: 60 per cent of organizations expect IT budgets to improve in 2010.
(3) The three fundamental trends underpinning IT investment in 2010 are: cost cutting, doing more with less and working smarter.
(4) Desktop virtualization will move towards mainstream adoption in 2010, and by 2011 as many as 16 million desktops could be virtualized.

Key questions answered
* What technologies are enterprises investing in next year?
* What's the enterprise IT spending outlook for 2010?
* Which regions / sizeband / verticals will be increasing investment in IT in 2010?

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/47296_enterprise_technology_tr...

About Business Insights

Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and their aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. Business Insights work in association with leading industry experts to produce a range of reports across a wide range of industry sectors.  By working in association with so many experts they are able to provide clients with more incisive market analysis specific to the client's industry sector. No other market analysis company provides such focused and trusted market analysis, across such a wide range of industry sectors.  View more research from Business Insights at http://www.fastmr.com/catalog/publishers.aspx?pubid=1003

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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