IRVINE, CA – Earthbound Media Group’s (EMG) Chief Visionary Officer and Managing Partner Damien Navarro was recently interviewed by Today’s Campus publisher Jeff Wendt as a subject matter expert for social media marketing in the higher education vertical. Navarro was featured in the magazine’s December 2009 issue and is available for viewing online at http://www.todayscampus.com/
In the Q&A session with Wendt, Navarro shares his personal insights along with EMG’s real world experiences in the realm of social media. For instance, he draws connections from EMG’s diverse clientele, particularly the entertainment and financial industries, and then relates these case studies back to how the marketing tactics used can be applied across colleges and universities. In addition, he advises higher education marketers on how to approach social media successfully and integrate it as part of an institution’
“In 2010, I expect even more college campuses to jump the social media bandwagon as a means to engage with their target audiences,” explained Navarro. “Whether social media marketing is being used as an admissions, recruitment, advancement or brand awareness tool, higher education marketers will need to fully wrap their heads around social media’s capabilities and limitations in order to yield success. With that said, truly understand the medium first and pay attention to the most up-to-the-minute industry trends, and then proceed in devising a strategy aligned with your business goals.”
About Today’s Campus (www.todayscampus.com)
Published six times a year in print and digital formats by The Greentree Gazette Corporation, Today’s Campus provides higher education stakeholders and decision makers thought-provoking articles that lend business insight into finance, management, technology and marketing.
