Candle Madness sees Scentsy as future of fragrance candles

Jan. 22, 2010 - PRLog -- Candle Madness, which has sold traditional scented candles for almost ten years, believes the future of fragrance candles lies in the Scentsy candle system. Candle Madness recently did away with its entire inventory of wick-and-wax candles and transformed its website – http://www.CandleMadness.com/ – into a storefront advertising Scentsy candles and candle warmers.

Why the switch to Scentsy? Vice President of Sales Kimberly Miller responded, “Scentsy candles are cleaner, safer, and more economical than regular scented candles. There's no flame, no soot, no scalding hot wax. The fragrances are amazing and long-lasting, and people love how they can re-use the wax bars and mix and match scents. For so many reasons, Scentsy just makes sense.”

The Scentsy candle system uses a candle warmer to “warm” the scent out of the wax without actually burning the candle. The low-wattage bulb in the candle warmer slowly melts the specially-formulated wax to just above body temperature, releasing the scent without consuming the wax itself. The wax fragrance bars can be re-used time and time again until they lose their scent (generally after about 80 hours of enjoyment), at which time the wax is simply thrown away. Though there are over 80 different fragrance bars available, Scentsy lovers enjoy mixing different scents to create their own unique aromas.

Candle Madness largely made the jump to Scentsy candles because of how safe and clean they are. With traditional candles, the candle wax and wick are burned and consumed as an open flame burns down the candle. The chemicals in the wick and wax are released into the air, which often makes walls and ceilings dirty, and which is inhaled into the lungs. Many burns and fires are also caused by the open flame and scalding hot wax. In contrast, with the Scentsy candle system, the wax is not consumed, it barely gets above body temperature, and there is no open flame.

When asked about a price comparison between Scentsy candles and traditional fragrance candles, Ms. Miller explained, “For $100, you could get a Scentsy candle warmer and 14 fragrance bars. Since you only use two sections of a bar at a time and with each two sections lasting 80-plus hours, you'll get at least 3,360 hours of use. Where the average burn time of a 16-ounce jar candle is only 60 hours, you'd have to buy 56 jars to get that much use. So unless you're getting high-quality 16-ounce fragrance candles for under $2 a piece,” she said with a smile, “Scentsy is definitely the way to go.”

Scentsy candle warmers and fragrance bars can be purchased via Candle Madness' website – http://www.CandleMadness.com/.

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About Candle Madness:

Candle Madness is a candle retailer that has been selling candles online for nearly 10 years. Recently Candle Madness has relaunched their website to feature strictly Scentsy products. You can shop the full line of Scentsy products at the Candle Madness website.

Candle Madness is also willing to mentor and advise individuals or businesses that would like to sell Scentsy products for themselves. For information on joining "Team Madness" and selling Scentsy products see the sign up information page - http://www.candlemadness.com/pd1-Join-Scentsy.html