BFM Digital Announces New Suite of Marketing and Publicity Services

PRLog (Press Release) - Jan 22, 2010 -
Los Angeles, CA – BFM Digital (http://www.bfmdigital.com), a leading digital music aggregator and distributor of independent music headquartered in Los Angeles, CA, announced today the addition of comprehensive marketing and publicity services available to its content partners. The announcement follows the recent creation of a marketing department positioning BFM to be more competitive in the digital community.

The new services, which are being offered as both pre-designed bundled packages and a la carte to those that would like to build their own marketing campaign, identifies the new strategic direction of the company. Some of the services include targeted press releases, publicity, viral marketing, consulting, social media campaigns, online radio promotions, mobile marketing, and more.

“Everyone knows how critical online marketing is to the growth and development of a label or artist. Unfortunately, most content providers do not have the resources or skills necessary to take advantage of the various digital opportunities,” says CEO Steven Corn. He continues, “These services are intended to give emerging artists and labels access to the same tools that major labels use.”  

“Sounds True works with BFM as an extension of our marketing department, relying on BFM’s expertise in the digital space to define and implement viral marketing and social media initiatives that have delivered meaningful results for our releases,” says Director of Sales at Sounds True, Dana McElwain.

The addition of these services exhibits BFM’s continued commitment to serving the independent music community by increasing opportunities for monetization of content. Other such monetization opportunities include advertising revenue share deals with Myspace and YouTube, which are available to all of BFM’s content partners.

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