Mastercard changes regulations for online merchants
New regulations being enforced by MasterCard brought many direct sales offers to a standstill earlier this month while advertisers scrambled to comply with stricter guidelines. Product2Web reacted quickly to situation, assisting the many advertisers using their platform in updating their landing page offers. Their quick response allowed many advertisers to be up and selling in only a few days, minimizing the potential profit loss when their merchant accounts were not able to accept MasterCard credit cards. Industry compliance and quality offer are central to Product2Web’
New MasterCard regulations include:
1. Billing requirements, such as Terms of billing and service must be clearly stated.
2. Advertising Practices such as marketing images, testimonials, endorsements, blogs, etc.
3. Customer Support must be offered and must follow specific guidelines.
4. Fulfillment practices should be timely and include refund policy.
Compliance by advertisers is necessary before accounts can begin processing transactions.
Product2Web is playing a central role in bringing more quality and legitimacy to the industry. They require any merchant utilizing their platform to be in compliance with industry standards, and also to run credible offers through sound business practices. They focus their attention on working with merchants to realize these goals. Product2Web is making strides in the movement of bringing trust back to the online consumer market in identifying and preventing scam offers.
