Olive oil has long had a treasured place in the minds and hearts of the many civilizations and cultures throughout the Mediterranean. The Greek poet Homer referred to it as “liquid gold.” But today, it is a premium global commodity treasured on all continents partly for its historical mystique but predominantly for its healthful benefits and seemingly endless culinary uses. In the United States, it is nearing staple status in America’s kitchens. It is also cultivated in more countries throughout the world than ever before. In fact, olive oil may do for California over the next couple of decades what wine did for the state in the latter half of the twentieth century. But, can the U.S. market sustain major domestic production and how much more olive oil can Americans consume? ( http://www.bharatbook.com/
Though the market for olive oil in the U.S. grew at a CAGR of seven percent between 2004 and 2008, in volume terms growth was more muted. The market had been growing for some time due to U.S. consumers embracing olive oil’s health benefits and culinary versatility, but in recent years showed some signs of nearing market maturity. And with the global economy in a tail spin, growth prospects for olive oil could be cloudy.
Market Trend: Olive Oil in the U.S., 3rd Edition examines these questions and many others by looking at the current market, trends, major marketers and brands, and consumer preferences. The report presents concise, thought provoking analysis of various aspects of the industry and provides a forecast for the market through 2013.
The information presented in Market Trend: Olive Oil in the U.S., 3rd Edition was obtained from primary and secondary research. Primary research included interviews with industry participants as well as on-site store examinations and reviews of websites, blogs and readers’ comments posted on these sites. Secondary research and data gathering included extensive examination of the trade, business and popular press, of websites as well as company annual reports and various trade association publications. The analysis of consumer behavior and demographics is based on data from the Simmons Market Research Bureau (New York NY) Spring 2008 and Summer 2008 Study of Media and Markets, which is based on the responses of over 20,000 adults age 18 and over.
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