The new feature allows users to zoom in to any angle of a 360 spin to inspect a product in minute detail. It joins a growing line-up of functions which includes single zoom, magnify, hotspots and bespoke animation features.
Matt Pope, Swiftspin's technical director, says, "The full zoom feature is perfect for products which have areas of interest all the way around, such as clothing and collectables. It allows users to zoom in at the click of a mouse and continue to rotate the product whilst zoomed in."
There were a number of factors which the development team at Swiftspin had to bear in mind when creating the new feature, such as keeping file size to a minimum so that it downloads quickly, and making the file 'self-contained' so that it doesn't rely on externally hosted images.
