Boynton Beach, FL/Washington DC – LGK Marketing Communications Collective, Inc. (LGK), a practice of independent marketing consultants, issues “The Best Secret Marketing Tools,” a marketing brief that examines stealth marketing intelligence to better understand prospects, customers and donors. The brief, part of the company’s LGK Vision series of marketing insight and thought leadership papers, identifies how to effectively use one’s eyes and ears to plan, develop and execute marketing plans and programs. The full brief is available online at www.lgkmarketingcc.com/
The best secret marketing tools are certainly within your reach and always available to use in conjunction with more formal tools such as focus groups, product testing, professional surveys and studies. Listening and observing are powerful weapons when used to ascertain the needs and wants of a target audience.
“We rely on market research to help shed light on our perceptions, put everything we think to be so in context, and provide the raison d’être for our marketing plans,” states Nancy L. Hohns, marketing brief author and LGK’s marketing insight specialist. She continues, “But market research, even in its most sophisticated quantitative and qualitative forms does not always tell the whole story. And for the whole, inside story, you need to tap your extrasensory talents.”
To view the marketing brief in its entirety, visit www.lgkmarketingcc.com/
About Nancy Hohns
Nancy L. Hohns is a marketing communications leader and idea architect with more than 20 years national experience in marketing, public relations, brand strategy, advertising and special events. She has a proven track record of producing “game-changing”
About LGK Marketing Communications Collective
LGK Marketing Communications Collective, Inc. provides practical solutions for companies and organizations of all sizes. The practice of independent consultants with more than 50 collective years of industry expertise provides an array of marketing services and works with clients to implement marketing programs seamlessly, efficiently and effectively. For more information, visit the South Florida and Capital Beltway-based practice on the web, follow LGK Marketing on Twitter or browse the company’s blog: www.lgkmarketingmatters.blogspot.com .
