eMarketing Alert: New Free Report Gives Powerful Online Tips for Article Marketing & SEO

Jan. 20, 2010 - PRLog -- River Vale, NJ -- In an age of information overload, where everybody has too much to read and not enough time to read it, giving away white papers and other free content offers remains one of the most effective strategies for building your brand and generating more leads and sales.

That’s the opinion of Bob Bly, author of the just-published special report, Marketing with Content: Using Free Information to Sell Business-to-Business Products and Services to Engineers, Programmers, and Other Techies.

One of the most powerful white paper strategies is what Bly calls “setting the specs.” Says Bly, “The white paper can present a shopping list for evaluating purchase of a particular type of product, and of course, your product will fit the requirements in the list to a tee.”

Prospects are often hesitant to respond to marketing because they don’t have an immediate need for your product. “By offering a white paper, you get potential customers to step forward and identify themselves much earlier in the selling cycle, which gives you more time to educate them about your solution,” according to Bly.

Bly also suggests packaging free content offers in formats other than white papers to make them stand out from the crowd – for example, as audio CDs or podcasts. “Sending the prospect a CD via snail mail gets noticed,” says Bly, who is a frequent user of the technique.

To download a free copy of Bob Bly’s new report, Marketing with Content, visit: http://www.bly.com/content/Marketingwithcontent.pdf

For more information or press inquiries, please contact Bob Bly at rwbly@bly.com.

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About Bob Bly

Best-selling author, marketing strategist, copywriter and consultant, Bob Bly, has more than 25 years of business and direct response marketing experience. Bob’s clients include Fortune 500 companies and some of the country’s leading publishers. He is the author 75 books and is a distinguished speaker and editorial contributor to prominent publications and associations including DMNews, Target Marketing, the Specialized Information Publisher’s Association (SIPA) and more. His popular free newsletter, The Direct Response Letter, has nearly 100,000 subscribers and contains "insider secrets" to increasing response, leads and revenues.