Donna Gunter, Internet Marketing Automation Coach
If you were to ask an individual considered an expert in her niche how she got where she was in terms of the aid and advice given to her, many times her answer will be through seeking out a guru or professional within that industry, studying their strategic moves, and capitalizing on such information.
Donna Gunter, author of "Get More Clients Online: How to Get 95% of Your Clients from Internet Marketing" and founder of the online marketing strategy training community, OnlineBizU, http://www.onlinebizu.com has discovered an innovative way to catapult individuals into gurus within their appropriate industries and niches. With her simple 10-step process, she has created a system that works for service professionals across numerous industries.
Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that a percentage of that group are charlatans. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry.
Gunter has made this initiative straightforward by stating the exact procedure to follow in this regard. The process is summed up below:
1. Research your industry leaders and compelling topics
2. Narrow your focus
3. Create your list of your top 5-10 favorites
4. Create a web page featuring your speakers
5. Invite them to be interviewed
6. Create your list of questions or ask them for a program outline
7. Conduct and record the interview,
8. Transcribe the audio and edit the audio
9. Create a package
10. Interview the expert a second time and offer the package to their list
For more tips on how to leverage your expertise and get found online, request your free copy of Turbocharge Your Online Marketing Toolkit, at http://www.TurbochargeYourOnlineMarketing.com.
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