The Indian premier League will make its 3D debut in select theatres.

Jan. 20, 2010 - PRLog -- Have you noticed any difference in the buying trends of the franchisees over the years?

There has been a big difference. Earlier, everyone was going only for big names as they wanted star value in the team. Now, they know that winning is the most important thing. So, its important for them to have a cohesive team. They need to have all types of players in the team and they are realising it now. So, now they are ready to sacrifice big names.

What’s your favourite team in terms of the most wise buy?

I think Vijay Mallya did very well today. He managed to get the under-19 captain of India. It’s a good pick.

Did IPL make significant money today?

IPL has been consistently subsidising players. For us, it’s not the point of making money. It does not make any difference to us one way or the other. The issue is we wanted to have a system in place that could help break a tie... it’s (tie) probably never going to happen ever again.

We looked at all the leagues and other mechanism around the world and found that we’re fair.

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IPL is coming back to India. I think you have done a wonderful job of enhancing the brand image of IPL. Will there be any surprise this time?

I will break the news here. We are going 3D and we’ll be the first sporting body in the world to do so. I have seen the presentation, it’s very expensive but from next year onwards, we hope that we’ll be able to make it available for all games. This year we’re experimenting with four games—last four games will be 3D. I

t’s a major innovation, it will be available in cinemas, pubs and bars. We also want to introduce the spider cam wherein the camera actually moves across the ground like a spider web. Again it’s a hitech thing and we will be introducing it for the last four games. The IPL is here to build a brand and build on the consumer experience. Our job is to enhance the viewing features of the fans at home and in the stadium.

How much of a hit did BCCI and IPL take during last tournament?

At the end of the day, we’re creating IPL as a global property. For us, it’s most important to build the fan base. We’re a non-profit organisation. We took IPL to SA by creating a whole-new fanbase. We turned adversity into opportunity and put our best foot forward. Money was not the criteria.

Champions league was not a blockbuster. Are you trying to glamourise the Champions League and make it as big as IPL?

I think Champions League is champion of champions. The IPL players go back and play for their own country and as Indian consumers start to understand these teams, I think it will only become more popular. We’re starting from scratch, but we’ll keep investing in it.

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