PRLog (Press Release)
- Jan. 19, 2010 -
StyleLab’s jewelry suite for the Golden Globe Awards resulted in huge success for participating designers including Neil Lane, Erica Courtney, Chad Allison, J.W. Currens, Fei Liu Fine Jewellery, The Everlon Diamond Knot Collection, and Diamond Jewelry by Affinity among others. Participating designers received an exclusive opportunity to showcase their best red carpet pieces to nominated celebrities, wardrobe stylists, and national / international media.
Jewelry and style expert Michael O’Connor through his company Style & Substance, Inc. noted that “The hand-selected designers who we contacted and who took part in the suite reaped the benefits of a very focused and exclusive program that achieved great results.” O’Connor adds “Each participating brand received significant celebrity awareness, celebrity placement and media coverage.”
Nominated film stars such as Gabourey Sidibe (“Precious”)
, cast members from nominated television shows including “Glee”, “The Office”, and “Modern Family”, and other favorites such as “True Blood” and “Desperate Housewives” visited the exclusive StyleLab suite in Beverly Hills. In addition, Hollywood’s top wardrobe stylists clamored to see the latest jewelry options for their clients for Golden Globes, SAG Awards and Academy Awards. Over 12 national and international consumer media outlets covered the suite resulting in top-notch media placements such as Los Angeles Times, Style Network, and notable European publications.
For more information and to participate in StyleLab’s upcoming jewelry previews for award shows, and celebrity placement opportunities, contact Michael O’Connor: Michael@styleandsubstance.com.
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PR Lab is a luxury lifestyle and entertainment public relations firm based in Los Angeles, California.